About Us

About Us

Working to change to Digital Ad-scape for good.

Founded in 2017 Adrealm is led by Brian Xie and a team with a deep knowledge of the blockchain and digital advertising industry. Their work focuses around solving the deep-seated issues prevalent in today's digital advertising industry using the power of blockchain.

Our Team
Chairman

Brian Xie linkedin

Brian is a serial entrepreneur, his previous ventures has been published as global case studies by Facebook and Google. In 2014, he led one of the best Android App Developer teams (ranked by Google, 2015) to build Holaverse, which successfully acquired 500+ million users under nine months.

Partner

Alix Liu linkedin

Alix has 10+ years of experience in the internet and advertising space. He has held senior product and development roles at Baidu and ValueClick and is one of the earliest Bitcoin miners in China.

Data Scientist

Will Zhao linkedin

Will specializes in distributive high-concurrency systems architecture, data processing and AI-based algorithmic practices. He has previously led project development at Qihoo 360 and Holaverse.

VP of Product

Jack Chen linkedin

Jack has 10+ years of experience in IT and internet where he led enterprise level application development for HP, SAP, and other fortune 500 companies. Prior to Adrealm, he focused on blockchain product design and tokenomics where he led product and ICO for Bankorus.

VP, Global BD

Carl Cai linkedin

Carl has been in the management consultng and global M&A field for 6+ years where he led various companies with business integration, business development and acquisitions at PwC.

General Manager, Europe

Mei Li linkedin

Mei is an industry leader and entrepreneur in mobile innovation and cross-border business structuring. She has held leadership roles at NTT Docomo and the founder of 778mobile.

Business Director, Korea

Veronica Lim linkedin

Veronica is a native Korean with over 10+ years of experience in Korea’s game development and digital advertising space. She specializes in cross-border business development and marketing strategies.

Market Development, North America

Melinda Kang linkedin

Canadian Chinese, MBA, with both corporate and agency marketing experience serving MNCs such as HP, Lenovo and Google in their China go-to-market strategies.

Strong in-house team of (70+ Global Diverse Experts)
Advisors

Jian Sun

Founder of JLab Foundation and former partner of JD Capital (SH.600053). Jian has invested in numerous unicorn companies in the mobile internet sector. JLab has invested in over 40 blockchain projects globally including Comsa, Quoine, ONT, Elf, Cointiger, Thunder token etc.

Yan Gong

Professor of Entrepreneurship at China Europe International Business School (CEIBS). Gong Yan has a Ph.D in Strategy from the University of Wisconsin, he has also lectured at the University of California.

Morten E. Wulff

Morten is the founder of GameAnalytics, one of the biggest free analytics platforms globally dedicated to serving game developers. He has served as an investor and strategic board member for several companies, specializing in the gaming and data space.

J Ellis Cameron-Perry, PhD

Dr. Cameron-Perry is a philosopher, writer, and market-strategist. He has been based in East China since 2000. The author of several hundred original articles, on topics ranging from negligence law to e-commerce, he has consulted for the International Channel of Zhejiang Radio & Television Group since it’s launch in 2006.

Russell Haines, Chief Designer for Adrealm

Russell develops design system for some of the world’s leading technology companies. Working between Auckland an dBeijing, he bridges research led creative insight with technology and innovation to design and build products and brands that deliver new experiences and behavioral change. His projects have won the Red Dot Award, CES top product and iF design awards.

Our Team

Chairman

Brian Xie

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Partner

Alix Liu

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Data Scientist

Will Zhao

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VP of Product

Jack Chen

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VP, Global BD

Carl Cai

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General Manager, Europe

Mei Li

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Business Director, Korea

Veronica Lim

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Market Development, North America

Melinda Kang

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Strong in-house team of (70+ Global Diverse Experts)

Strategic Partnerships

Advisors

Jian Sun

Yan Gong

Morten E. Wulff

J Ellis Cameron-Perry, PhD

Russell Haines

Introducing

The world’s first Blockchain-powered mobile attribution and analytics platform